This seminar will teach you cutting-edge ways to develop your practice and market it to the new generation of legal services consumer for the next decade and beyond. Focusing on digital marketing first, we delve into a better understanding of the basics of online marketing so you can avoid falling prey to vendors just out to scam you of your money. Learn core concepts that will enable you to understand a good vendor from a bad one and learn how to build upon your digital foundation with traditional marketing tactics that work across all practice areas. Get taught by industry leaders from around the USA and here in Connecticut in digital marketing, social media marketing, and referral-based marketing.
Agenda
Session - 1
CT: CLE Credits 1.3 (General)
SEO Basics for Lawyers
Seth Price, Price Benowitz LLP, Washington, DC
Moneyball Content Marketing
Ryan McKeen, Connecticut Trial Firm LLC, Glastonbury
Color Theory & Digital Landing Pages
Brendan Ruane, Lightswitch Advisors, New Haven
Session - 2
CT: CLE Credits 1.5 (General)
Free or Cheap Digital Resources for Marketing
Aijah Downer, FirmFlex, Shelton
Making Law Firm PPC Work: Lessons Learned after Spending $3,942,281 Across 21 Practice Areas
Bill Hauser, SMB Team, Bala Cynwyd, PA
Boost Your Profits with Automation
Tyson Mutrux, Mutrux Firm LLC, St.
Louis, MO
Session - 3
CT: CLE Credits 1.5 (General)
Why Are You Throwing Money Down the Drain
James O. Hacking, Hacking Law Practice LLC, Kirkwood, MO
How to Self-Publish on Amazon and Build your Niche
Jennifer Sanfilippo, FirmFlex, Shelton
Referral Marketing for Lawyers
John H. Fisher, John H. Fisher PC, Kingston, NY
Hiring Entrepreneurial Associates
Associates aren't just for billing! Learn how to attract and develop associates who will help you build your business, and how to cultivate a mutually beneficial relationship what won't leave you high and dry later.
Hailey Rice, Connecticut Trial Firm LLC, Glastonbury
A System for Building Systems
Jay Ruane, Ruane Attorneys at Law, Shelton
Ethics of Marketing
Mark A. Dubois, Geraghty & Bonnano LLC, New London
Speaker Roundtable Questions
CBA members must log in to the CBA website to access the self-study complimentary on-demand resources. These products are audio/video recordings and course materials from live CLE seminars that are three or more years old.
Non-members should call (844)469-2221 to learn how to become a member to gain access to these free member resources.
Complimentary On-demand Product Disclaimer:
Information contained in this audio/video complimentary on-demand product may be outdated and may not meet the criteria for CLE credit. Accordingly, the CBA is not automatically certifying any Connecticut or New York CLE credits for this complimentary on-demand product. CBA members who view/listen to this complimentary on-demand product may claim Connecticut CLE credit on their own as self-study if they determine that the information provided by the on-demand product is timely and relevant and otherwise meets the criteria in CT MCLE rule 2-27A.
- The basics of Internet marketing and website development
- How to build systems and hire the right people to bolster your practice
- Why content and automation can solve your time crunch
- How to discuss digital marketing so you can’t be taken advantage of by marketers How to ethically market your practice in 2020
Any attorney who wants to get more business for their law practice.
Financial hardship information is available upon request.
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